We’ll also explore how OptinMonster can elevate your content marketing efforts. If you’re using a social media management platform like Sprout Social, you can look at all of your social media data and analytics in one place. Use Sprout’s Report Builder for a holistic view of how all of your posts are performing. Look at which posts performed well, which ones didn’t and what you posted on each platform. What you look for in the audit should align directly with your content goals. For example, if one of your goals is to improve brand awareness, look at your follower count and impressions or reach on each platform, and identify which posts resulted in new followers.
To prevent this, identify key themes or topics that align with your brand and resonate with your audience. Then consistently create content around these themes to reinforce your brand messaging. Before we get into the nitty-gritty of becoming a creator educator, let’s look at some different types of content creators.
Gather Ideas
Spreading yourself too thin will only slow you down and dilute your efforts. If you also take into account the numerous monetization opportunities, you can make content creation a full-time job. Seeing as you made it to the end of the article, it must mean you are truly invested in the idea of pursuing a career in digital content creation.
Once you have a list of goals, rank them from most to least important. This can help you decide which parts of your strategy are an immediate need and which are for long-term action. This step can also help with resource questions later in the process. Obviously, these steps offer a very top-level overview of what it means to be a content creator, but you know we’re big fans of digging into the details. But luckily, ads aren’t the only way to make money from your YouTube videos. Like with Instagram and TikTok, many YouTubers work with brands and sponsors for additional income.
Learn the right skills
Type a topic into the Answer the Public search box, and you’ll get a list of questions people have actually searched for on Google. We mentioned earlier the need to create content around what your audience wants. One way to find that out is to use Buzzsumo’s Question Analyzer or Answer the Public. Read more about UGC portfolio here. One way to find content to add to the calendar is to do some initial research to find the topics your audience will respond to.
As part of your content strategy, you’ll need to know exactly when you want to publish your content on each of the platforms you want to use. Other Buzzsumo features allow you to track backlinks, trending content, and questions people ask, and the standard Buzzsumo search includes sharing data for videos. With this information, you can easily decide which networks to target to get social media engagement and shares for your content.
When a consumer uses your unique affiliate link to make a purchase, you’ll earn a percentage of the revenue. Creators with celebrity status can earn millions of dollars per partnership, while a nano-influencer might earn less than $100 for a Facebook post. In general, brands expect to pay influencers around $100 per 10,000 followers, plus content creation costs—though some creators can command more. Creating a content strategy and a seamless content creation process is half the battle. You don’t want to just start writing because then it’ll feel like a mindless chore.